The automation mandate: even relationships
Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a…
Tag: marketing automation
The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
The B2B state of play in ANZ
An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The…
Marketo chases the integrated marketing software suite
An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San…
Behind marketing automation’s magic curtain
A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
Salesforce.com finally is addressing the marketing space
Salesforce.com is embarking on a major push into the marketing capabilities game. Judging from the following two comments CEO and…
