Be braver and bolder
I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s…
Tag: marketing
The CMO role needs a new job description
It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new…
Marketo chases the integrated marketing software suite
An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San…
Behind marketing automation’s magic curtain
A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a…
Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
Practice customer experience improvement as a business discipline
Customer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance…
Your new boss
IBM may be a BDC (Big Dumb Company), but the messaging supporting their Smarter Marketing program is on target.
We’re all public companies now
IBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies…
The sales funnel is no longer, and probably never was, linear
I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled…
Point solutions are pointless
If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move…
