The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
Tag: lead management
Content: 2/3 is either unfindable or usuable
Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant…
Most of us are consistently missing the online lead follow-up window
More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing…
