The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
Tag: corporate culture
Where is the customer in the org?
What would have to change in most, if not all, companies, to make an organisational chart like this one work?…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Customer service is the new marketing
Marketing used to be all about the art of communicating a brand message to, hopefully, the right audience at the…
Don’t let corporate culture issues frustrate your CRM investment
Corporate culture issues not technology problems are the primary inhibitor preventing companies from extracting the best value from their CRM…
We’re all public companies now
IBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies…
Connecting in “the context of the moment”
Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a…
Radical transparency: open beats closed
What’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need…
Is email constipating your company?
If your answer is yes, and for most of us it is yes, you need to consider banning internal email…
Both confident and anxious, “Generation Flux” embraces chaos
Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made…
