Do you have a foreman managing your content marketing factory?
Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and…
Tag: collaboration
The CMO role needs a new job description
It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new…
Subscribe, don’t buy
Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…
“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
From push, to pull, to participatory
As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines…
Where is the customer in the org?
What would have to change in most, if not all, companies, to make an organisational chart like this one work?…
Elephants can dance
An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Integrate, extend and collaborate
Significant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So,…
