Personalize with ease and speed
The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…
Tag: collaboration
“If content is digital’s soul, then a CMP is the church”
Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels…
11 life lessons
Here are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It…
From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
What’s your platform strategy? Is it connected, collaborative and scalable?
All businesses either will be digital platform businesses or they will be out of business. As we transition from…
A differentiated, superior customer experience does pay dividends
Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,…
2015’s top 50 marketing slides
Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:…
Content: 2/3 is either unfindable or usuable
Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant…
CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
“Relevancy magically creates time”
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and…
