CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
Tag: CMO
You can’t fake it
“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…
Who owns the customer experience?
Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…
Leading the brand experience: the CXO
Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief…
The CMO role needs a new job description
It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new…
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
