Insurgent challenges the status quo with a $4k YouTube video
If you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started…
Category: Value
Dreamforce leaves Oracle’s Open World behind
Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
Data: unconnected, undiscovered and unused
As we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within…
End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
You have three years, at most, of relevant marketing experience
If you play in marketing, you have at most three years of relevant experience. Marketing and business in general is…
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
What’s your Customer Effort Score?
Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
