Lean in: women in business, what would you do if you were not afraid?
Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last…
Category: Value
Are we talking past our customers?
McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…
Leading the brand experience: the CXO
Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief…
Get visual in real time with your marketing dashboards
Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?…
An inconvenient truth: our marketing data doesn’t count in the C-Suite
Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,…
“The ROI of Social Media is that your business will still exist in five years”
We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal…
Do you have a foreman managing your content marketing factory?
Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and…
The CMO role needs a new job description
It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new…
Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2…
Subscribe, don’t buy
Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…
