Customer focused telcos?
Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their…
Category: Value
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
Will it matter in six months from now?
We all get caught up in our day-to-day dramas, but do today’s issues truly matter? Will you even remember them…
Burberry’s click-to-buy online video experience
Burberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website,…
Is fear holding you back?
Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media…
Excel is evil
If you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A…
Social enterprise collaboration makes business sense
Streamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces…
Excellent Sydney Data Miners event
Good audience at the Sydney Data Miners meet up. Excellent questions from the floor. Thanks to Will and the Datarati…
Burberry executes on its vision and generates profitable growth
Excellent execution, Burberry’s digitally-immersive Taipei store opening: And great vision: http://www.youtube.com/watch?v=XErGxMYuF2M&list=PL81C9FAB11DCA2FFE&index=5&feature=plcp Equals profitable growth
