Both confident and anxious, “Generation Flux” embraces chaos
Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made…
Category: Trust
Burberry’s business-technology literate CEO Angela Ahrendts gets it
Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should…
Change your world, change your words
14 million YouTube views and counting …
Insurgent challenges the status quo with a $4k YouTube video
If you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started…
Dreamforce leaves Oracle’s Open World behind
Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
You have three years, at most, of relevant marketing experience
If you play in marketing, you have at most three years of relevant experience. Marketing and business in general is…
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
