Who owns the customer experience?
Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…
Category: Trust
Is everybody on the call?
If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…
The Internet of customers
Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the…
Lean in: women in business, what would you do if you were not afraid?
Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last…
Are we talking past our customers?
McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…
Leading the brand experience: the CXO
Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief…
Subscribe, don’t buy
Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…
The first person to live to 150 is alive today
Prudential’s billboard captures our attention with its simple statement. What will this fact mean for marketing?
The experience premium
Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…
“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
