Behind marketing automation’s magic curtain
A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a…
Category: Numbers
Your website almost certainly sucks: Forrester Research
Despite the dollars invested, resources allocated, technologies deployed, agencies engaged, collective ambition and ego, it is highly unlikely that your…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
Data: unconnected, undiscovered and unused
As we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within…
End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
What’s your Customer Effort Score?
Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
Customer focused telcos?
Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their…
Excel is evil
If you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A…
