Measuring marketing’s performance
Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an…
Category: Marketing ROl
Analytics: “skills managers must have”
Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg…
Customer experience is the new marketing
Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis…
Most of us are consistently missing the online lead follow-up window
More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing…
Get visual in real time with your marketing dashboards
Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?…
An inconvenient truth: our marketing data doesn’t count in the C-Suite
Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,…
“The ROI of Social Media is that your business will still exist in five years”
We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal…
The experience premium
Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…
“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
Embracing connectedness
An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…
