Best Buy’s 2013 Super Bowl TVC: I like it
http://youtu.be/KgmhhVCLgM8
Category: Experience
The sales funnel is no longer, and probably never was, linear
I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled…
SFDC’s “social productivity” app Do.com
Project and issue management is a vexed issue for most of us in matrix environments. Do.com is one of many…
Point solutions are pointless
If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move…
Radical transparency: open beats closed
What’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need…
Is email constipating your company?
If your answer is yes, and for most of us it is yes, you need to consider banning internal email…
Both confident and anxious, “Generation Flux” embraces chaos
Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made…
Burberry’s business-technology literate CEO Angela Ahrendts gets it
Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should…
Change your world, change your words
14 million YouTube views and counting …
Insurgent challenges the status quo with a $4k YouTube video
If you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started…
