You can’t fake it
“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…
Category: Engagement
The B2B state of play in ANZ
An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The…
Measuring marketing’s performance
Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an…
Analytics: “skills managers must have”
Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg…
Customer experience is the new marketing
Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis…
Be braver and bolder
I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s…
Welcome to the trust revolution
We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to…
Who owns the customer experience?
Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…
Is everybody on the call?
If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…
The Internet of customers
Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the…
