“Sales & CRM, tell me about your relationship”
Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
Category: Engagement
Personalize with ease and speed
The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…
Embracing digital platforms in manufacturing
Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet…
“If content is digital’s soul, then a CMP is the church”
Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels…
Few are genuinely “customer obsessed”: Forrester
Experiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive…
Customer first: why is it so hard to walk the talk?
It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time…
From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
Motivating great work: venturing beyond the default
Motivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book,…
CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
“Relevancy magically creates time”
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and…
