Subscribe, don’t buy
Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…
Category: Digital marketing
Hijack your customers
It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…
“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
Marketo chases the integrated marketing software suite
An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San…
Elephants can dance
An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
