Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
Category: Data
Best Buy’s 2013 Super Bowl TVC: I like it
http://youtu.be/KgmhhVCLgM8
The sales funnel is no longer, and probably never was, linear
I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled…
SFDC’s “social productivity” app Do.com
Project and issue management is a vexed issue for most of us in matrix environments. Do.com is one of many…
Point solutions are pointless
If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move…
Dreamforce leaves Oracle’s Open World behind
Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
