Get visual in real time with your marketing dashboards
Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?…
Category: Data
An inconvenient truth: our marketing data doesn’t count in the C-Suite
Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,…
“The ROI of Social Media is that your business will still exist in five years”
We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal…
Do you have a foreman managing your content marketing factory?
Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and…
Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2…
Hijack your customers
It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…
Marketo chases the integrated marketing software suite
An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San…
The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
From push, to pull, to participatory
As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines…
Behind marketing automation’s magic curtain
A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a…
