What’s your platform strategy? Is it connected, collaborative and scalable?
All businesses either will be digital platform businesses or they will be out of business. As we transition from…
Category: Data
The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
Motivating great work: venturing beyond the default
Motivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book,…
2015’s top 50 marketing slides
Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:…
The B2B state of play in ANZ
An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The…
Measuring marketing’s performance
Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an…
Analytics: “skills managers must have”
Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg…
SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner
47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating…
The Internet of customers
Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the…
Most of us are consistently missing the online lead follow-up window
More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing…
