Embracing connectedness
An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…
Category: Customer experience
The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
From push, to pull, to participatory
As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines…
Where is the customer in the org?
What would have to change in most, if not all, companies, to make an organisational chart like this one work?…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
