Category: Customer experience
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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner
Biz Tech, Collaboration, CRM integration & utilisation, Customer experience, Data, Transformation, TrustRead more: SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating according to Gartner: http://goo.gl/eL5UHD
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Be braver and bolder
Read more: Be braver and bolderI have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s their brief: “Your breadth of experiences throughout your career have…
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Who owns the customer experience?
Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: Who owns the customer experience?Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in an excellent post. Few B2B companies have the organisational and…
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…
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Are we talking past our customers?
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Transformation, Trust, ValueRead more: Are we talking past our customers?McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers really want to know. In the report titled “How B2B…
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Leading the brand experience: the CXO
Attitude, Change, Collaboration, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Leading the brand experience: the CXOGreat customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content…
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Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Biz Tech, Change, CRM integration & utilisation, Customer experience, Data, Digital marketing, Transformation, ValueRead more: Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agreesSalesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2 Crowd. G2 describes itself as a user-driven software review site.…
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The first person to live to 150 is alive today
Read more: The first person to live to 150 is alive todayPrudential’s billboard captures our attention with its simple statement. What will this fact mean for marketing?
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The experience premium
Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: The experience premiumSuperior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend brands based on good experiences Willing to pay more for…
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“All the pieces of the business are focused on the customer”
Attitude, Biz Tech, Change, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: “All the pieces of the business are focused on the customer”“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are insane about data”. Great quotes from another excellent SFDC customer…
