Marketo chases the integrated marketing software suite
An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San…
Category: CRM integration & utilisation
The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
Behind marketing automation’s magic curtain
A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a…
Become a customer company
Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may…
Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
