Slow progress is not good enough
Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
Category: Content Marketing
“If content is digital’s soul, then a CMP is the church”
Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels…
The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
Content: 2/3 is either unfindable or usuable
Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant…
“Relevancy magically creates time”
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and…
