Data: unconnected, undiscovered and unused
As we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within…
Category: Change
End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
You have three years, at most, of relevant marketing experience
If you play in marketing, you have at most three years of relevant experience. Marketing and business in general is…
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
What’s your Customer Effort Score?
Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
Customer focused telcos?
Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their…
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
