Best Buy’s 2013 Super Bowl TVC: I like it
http://youtu.be/KgmhhVCLgM8
Category: Change
Radical transparency: open beats closed
What’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need…
Is email constipating your company?
If your answer is yes, and for most of us it is yes, you need to consider banning internal email…
Both confident and anxious, “Generation Flux” embraces chaos
Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made…
Burberry’s business-technology literate CEO Angela Ahrendts gets it
Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should…
Change your world, change your words
14 million YouTube views and counting …
“Digital disruption, when properly understood, should terrify you”
In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing…
Insurgent challenges the status quo with a $4k YouTube video
If you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started…
Dreamforce leaves Oracle’s Open World behind
Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
