An inconvenient truth: our marketing data doesn’t count in the C-Suite
Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,…
Category: Change
“The ROI of Social Media is that your business will still exist in five years”
We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal…
Do you have a foreman managing your content marketing factory?
Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and…
Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2…
Subscribe, don’t buy
Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…
The first person to live to 150 is alive today
Prudential’s billboard captures our attention with its simple statement. What will this fact mean for marketing?
Hijack your customers
It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…
The experience premium
Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…
“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
Embracing connectedness
An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…
