Tesla’s Q1 2020 results
Tesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or…
Category: Change
Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Tesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for…
Cultivating profit & planet, shareholders & stakeholders
Marketing today is the key to customer success. This mission has never been more significant and more challenging. Today we…
Friction-generating “old-school” online forms are well past their use by date
It is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael…
CMO, CRO or CCO?
The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations,…
“Sales & CRM, tell me about your relationship”
Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
Defying digital gravity?
Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations at scale.
The whole picture
The Guardian’s Three Little Pigs campaign is even more relevant today than it was when it was launched back in 2012.
Personalize with ease and speed
The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…
Embracing digital platforms in manufacturing
Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet…
