“Digital disruption, when properly understood, should terrify you”
In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing…
Category: Biz Tech
Dreamforce leaves Oracle’s Open World behind
Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC…
Marketing automation explained
Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
Data: unconnected, undiscovered and unused
As we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within…
You have three years, at most, of relevant marketing experience
If you play in marketing, you have at most three years of relevant experience. Marketing and business in general is…
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
