Out of the bottle: Salesforce’s genie
Salesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
Category: Biz Tech
The decisive new NPS metric: earned growth rate
Confronted with the gaming of his original NPS, the concept’s founder Robert Reichheld is now advocating that it be paired with a new metric: earned growth rate. However, will this new tool work? Can most firms readily calculate their EGR?
The Tesla robot is coming
The Tesla robot is coming. It will be revolutionary in its impact with profound long-term implications for our planet. What…
Slow progress is not good enough
Now into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
Disconnect and run
Disconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this…
Missing in action: dynamic and transparent dashboards?
Where are our governments’ COVID-19 dashboards? As most professionals know, dashboards are visualization tools used to communicate actionable information. Governments…
Tesla’s “blitzscaling” wins
Tesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
The platform is now the Salesforce story
Salesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21…
Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Tesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for…
Friction-generating “old-school” online forms are well past their use by date
It is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael…
