Radical transparency: open beats closed
What’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need…
Category: Attitude
Is email constipating your company?
If your answer is yes, and for most of us it is yes, you need to consider banning internal email…
Both confident and anxious, “Generation Flux” embraces chaos
Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made…
Burberry’s business-technology literate CEO Angela Ahrendts gets it
Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should…
Change your world, change your words
14 million YouTube views and counting …
Insurgent challenges the status quo with a $4k YouTube video
If you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started…
You have three years, at most, of relevant marketing experience
If you play in marketing, you have at most three years of relevant experience. Marketing and business in general is…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
Burberry’s click-to-buy online video experience
Burberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website,…
