Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
Category: Attitude
Integrate, extend and collaborate
Significant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So,…
Practice customer experience improvement as a business discipline
Customer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance…
Best Buy’s 2013 Super Bowl TVC: I like it
http://youtu.be/KgmhhVCLgM8
“Democratic” tech is shifting the balance of power from big to small
Nothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is…
Customer service is the new marketing
Marketing used to be all about the art of communicating a brand message to, hopefully, the right audience at the…
Your new boss
IBM may be a BDC (Big Dumb Company), but the messaging supporting their Smarter Marketing program is on target.
Don’t let corporate culture issues frustrate your CRM investment
Corporate culture issues not technology problems are the primary inhibitor preventing companies from extracting the best value from their CRM…
We’re all public companies now
IBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies…
Connecting in “the context of the moment”
Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a…
