Category: Attitude
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Integrate, extend and collaborate
Read more: Integrate, extend and collaborateSignificant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So, what should we do about this sad state of affairs,…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
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“Democratic” tech is shifting the balance of power from big to small
Read more: “Democratic” tech is shifting the balance of power from big to smallNothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop the…
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Customer service is the new marketing
Read more: Customer service is the new marketingMarketing used to be all about the art of communicating a brand message to, hopefully, the right audience at the right time and place. Today, whilst the business of crafting…
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Your new boss
Read more: Your new bosshttp://youtu.be/b82Quinl7ac IBM may be a BDC (Big Dumb Company), but the messaging supporting their Smarter Marketing program is on target.
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Don’t let corporate culture issues frustrate your CRM investment
Read more: Don’t let corporate culture issues frustrate your CRM investmentCorporate culture issues not technology problems are the primary inhibitor preventing companies from extracting the best value from their CRM systems. That’s the view of CRM consultant Gene Marks in…
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We’re all public companies now
Read more: We’re all public companies nowIBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies now. There is no curtain to hide behind any more:…
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Connecting in “the context of the moment”
Read more: Connecting in “the context of the moment”Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a keynote presentation) has been banging the drum in recent months…
