Out of the bottle: Salesforce’s genie
Salesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
Category: AI
Friction-generating “old-school” online forms are well past their use by date
It is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael…
The automation mandate: even relationships
Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a…
Consumer-grade experiences are essential B2B differentiators
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
