Good summary of the state of marketing in 50 slides from marketing management software company Percolate:
Here are my takeaways:
- Adults use their smart phones more than all other devices
- Vertical viewing is replacing horizontal viewing
- Mobile searches will soon replace desktops
- Millennials love their smart phone and cannot live without them
- Mobile is driving eCommerce
- Social’s share of Internet traffic is rising
- Lead generating is B2B’s biggest priority
- Blogging is B2B’s mmost important channel.
Posted In: Biz Tech, Change, Customer experience, Data, Experience, Numbers, Transformation, Trust, Value