We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal and hard to measure.

Most marketers are working with Social tools and processes, but few have a genuine strategic approach for building and maintaining a viable presence.

“Socialnomics” author and blogger Erik Qualman has prepared this excellent snapshot of the state of social in 2103:

Qualman claims that the ROI of Social is that you will still have a business in five years.

“Socialnomics”: a huge oppportunity and a daunting challenge.