What’s your Customer Effort Score?

HBR - CSAT v NPS v CES — The Customer Effort Score is a superior indicator of future growth than either the Net Promoter Score or Customer Satisfaction methodologies

Check out the articles at the end of these two links:

Delighting your customers does not improve loyalty, reducing their effort does.

Measure customer satisfaction: CSAT, CES and NPS compared

How to measure Customer Effort Score, effortlessly!

Posted In: Change, Experience, Numbers, Transformation, Trust, Value