What’s your Customer Effort Score?

The Customer Effort Score is a superior indicator of future growth than either the Net Promoter Score or Customer Satisfaction methodologies

 

Check out the articles at the end of these two links:

Delighting your customers does not improve loyalty, reducing their effort does.

https://www.checkmarket.com/blog/csat-ces-nps-compared/

 

How to measure Customer Effort Score, effortlessly!

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *